™StreetProof PBI™ studies
Studies
A StreetProof PBI study is a set of findings computed from the same observation ledger — the append-only record of every accepted sighting of branded vehicles, storefronts, and signage our fleet cameras and scouts have made. Not a survey, not a scrape of other directories, not an estimate. Every number in a study is the answer to a query over things we physically photographed, and the evidence behind each observation sits in the same ledger the study reads from.
That produces a methodology promise most published statistics can't make: each figure ships with the query that generated it, and the number regenerates from live data. A stat quoted from us six months ago can be re-run today — same query, current ledger — and you can watch how it moved. Individual findings get their own permanent stat pages: one fact, one URL, one chart, so a citation points at a living number instead of a screenshot of a dead PDF. The full collection and verification pipeline is on the methodology page, including the part where we tell you what our data can't show. Aggregate findings are licensed CC BY 4.0: republish freely with attribution.
No studies published yet
The first study — The Calgary Physical Brand Index: 90 Days — publishes once the launch observation baseline is complete. The index is in public beta; we don't publish findings we haven't observed. Ninety days of street-level observation has to happen in real time, and no amount of funding or impatience compresses it — which is also why the record will be hard to compete with once it exists. Meanwhile, every accepted Scout capture expands the baseline without turning provisional evidence into a public claim before corroboration.
Journalists: our data desk runs custom queries for stories, free, 48-hour turnaround. See the press kit.