For wrap shops

Close the ROI question forever

Every wrap shop has had this conversation. A customer is looking at a four-figure quote and asks the reasonable question: how do I know this works? And the honest answer, until now, has been a shrug dressed up as an industry statistic — impressions-per-dollar figures from studies nobody can check, about vehicles that aren't theirs, in cities they don't live in. You know wraps work. You've watched customers come back to wrap the second truck. You've just never had evidence you could put in front of a skeptic.

StreetProof produces that evidence. Our camera fleet and verified scouts photograph branded vehicles on real streets and write every confirmed sighting to a tamper-evident ledger. Which means every wrap you install can come with a verified sighting report: where it was seen, how often, across which neighborhoods, and whether the design actually reads at driving speed. Not modeled impressions. Photographs, with dates.

Installers applying a vinyl wrap with fictional branding to a van inside a wrap shop — Illustrative image

The white-label portal

Per-customer sighting reports

Each customer's wrap gets its own report — sighting counts, coverage map, first-seen date — delivered under your brand, not ours. You hand it over; you get the credit.

Portfolio view

Every wrap you've ever installed, in one dashboard. Which ones are still on the road, which get seen most, which customers are due for the second-vehicle conversation.

Legibility scoring

Every tracked wrap gets a legibility score — an objective read on whether the phone number and business name survive being viewed at 50 km/h from across an intersection.

Legibility scoring is a design tool, not a report card

The score comes from the same pipeline that reads wraps in the wild: if our text recognition struggles to pull a business name off a moving vehicle at street distance, so does a human driver. That gives your designers a feedback loop the industry has never had. Big name, high contrast, phone number that survives motion blur — those choices stop being taste debates and start being measurable. Over time your portfolio's scores become a sales asset of their own: “wraps from our shop read at speed, and here's the data.” It also gives you a graceful way to push back when a customer insists on the busy design with the script font. You're not arguing opinion anymore.

Why this makes wraps easier to sell

The hardest part of selling a wrap isn't the price — it's that the customer can't picture the payoff. A gym membership shows up on a scale. A wrap just... drives around. Bundle a StreetProof sighting report with every install and the payoff becomes a document: your customer watches their truck accumulate verified sightings month over month, neighborhood by neighborhood. That record also feeds their free StreetProof Presence Record, the profile built so search engines and AI assistants can confirm their business physically exists — so the wrap you installed starts working for them online, not just on the road. A wrap that generates its own proof is a different product than a wrap that generates an invoice. Same vinyl. Much easier close, and a built-in reason for the customer to come back when the report shows their second truck would double coverage.

Where this stands

Honest status: the portal ships after the core index is live and accumulating observations, because a sighting report with no sightings behind it would be exactly the kind of hollow marketing artifact we're building against. If you run a wrap or sign shop and want in early — or want your own installs tracked from day one — register interest at [email protected].