Notice your city. Build the record.

Photograph branded trucks, storefronts, billboards, venue signs, sponsorships, and other public brand mentions through the StreetProof app, build your Scout reputation, and earn points for accepted evidence. You're helping build a public record of which brands are visibly present in the physical world.

Each accepted capture becomes a physical citation—the offline brand-mention equivalent of a backlink. The app records whether it shows an operating location, a mobile asset, or a brand mention, so a billboard never becomes a fake business address.

This Pioneer data-collection stage is unpaid. Accepted evidence earns points and builds progress toward one of 100 serialized Pioneer badge spots in a city. Points and badges have no cash value.

What scouting actually looks like

No shifts, no quotas, no territory you have to defend. You walk to the coffee shop and pass a plumber's van you've never seen in the app. You open the camera, frame the wrap, shoot. The app checks blur and exposure on the spot and tells you if the shot is usable before you walk away. That's the whole job.

Faces and licence plates are blurred before any image becomes retained evidence, enters the recognition archive, or appears publicly. Unsanitized frames are processed transiently in the private privacy pipeline and are not retained as evidence. The pipeline can then read the scrubbed image, match it to a business, and — if it holds up — mint a permanent physical citation in the public ledger. You get points the moment it's accepted. If you were the first person ever to document that business, your handle goes on its public record. Permanently. Someone looking that business up in five years will see your name on it.

You can capture deliberately or mount the phone and use Drive Mode. Drive Mode samples the mounted camera view about once per second while you travel or wait at a safe parked vantage point. A local image-quality and scene-change gate deletes blank and repeated frames; only a changed candidate with current GPS can enter the signed queue. StreetProof must remain open and the phone must stay mounted. Never touch it while moving.

Manual captures earn 100 points for the first accepted Scout documentation of a business and 25 for later accepted manual documentation. A server-accepted Drive Mode recognition earns 10points, capped at 100 Drive points per Scout per UTC capture day. Pending, unreadable, duplicate, and rejected frames earn zero.

How earning works

Points turn into things you actually want. Local businesses on the index may fund point-priced offers in the future. Points are not currency, cannot be transferred, and never convert to money. Offer inventory is not guaranteed.

How points and earnings work

See who's leading in your city on the scout leaderboards.

The trust ladder

StreetProof runs on trust that's earned, measured, and slow to give. Every scout has a trust standing the system computes from their track record — how often their submissions get accepted, and how often other sources later confirm what they photographed. It rises slowly. It falls fast. One confirmed fabrication costs more trust than months of good work built, and triggers a review of everything you submitted in the prior 90 days.

Notice what this means in practice: your camera becomes more valuable the longer your track record holds up. A trusted scout's observation can add independent confidence to a newer record — you become part of the verification machinery. Access follows measured contribution quality, not seniority or luck.

The rules that keep it honest

Some of our rules will feel strict. They are, on purpose. If cheating StreetProof were easy, your points would be worth nothing — anyone with a script and a photo folder could out-earn every real scout in the city. The rules below exist so that an accepted observation actually means something, which is the only reason the public index and future sponsored studies can be trusted.

The blunt version: every one of these rules makes a specific scam expensive. That expense is your moat. Scouts on platforms without anti-fraud discover the same thing eventually — the record becomes worthless because half the “work” was fake. Ours won't be, and this is how.

StreetProof across Canada

The initial Scout program is available in Canada. The app resolves the Canadian city from the GPS fix at shutter time and keeps the capture private until the evidence is ready. Public rankings open only where coverage is useful and the integrity gates pass.

Country eligibility will expand only where the app, privacy controls, and local rules are ready.

Canadian collection FAQ

Why join during public beta

Straight answer: because the earliest scouts get the most durable advantages, and we're honest about which those are. The first 100 Scouts in each city who complete 25 accepted observations across five businesses and three days receive serialized Pioneer badges. Qualified badges unlock when the city reaches 1,000 accepted observations and five qualified Scouts, and this edition is never distributed again.

There's also a first-mover fact baked into the points system. The 100-point first-documentation credit goes to whoever gets there first, and at launch, everything is undocumented. The Scout who photographs a city's main commercial strips early claims first-documented credits that everyone after them can never get. We won't dress this up as income — Pioneer-stage points and badges have no cash value. But the first-documentation advantage is real, and it only happens once per city.

The Android app is live now. Download it above, then join the Pioneer Scouts while the first city editions are still open.