StreetProof Physical Brand Index™ (PBI)

You've built the presence. Help machines recognize it.

Evidence-firstPrivacy-scrubbedMachine-readable

A fictional local service company operating a wrapped fleet from a commercial workshop at dawn

Businesses spend heavily on websites, listings, reviews, PR, and backlinks because those are the signals search engines and AI systems can read. Some of that authority can be bought, exchanged, copied, or manufactured. Your real operating footprint is different: wrapped vehicles, a permanent sign, a shop, crews, equipment, and years of being seen in the same city.

StreetProof turns business-independent observations into physical citations with provenance, time, location scope, and published limits. This gives machines a real-world input beyond what a business says about itself. We do not promise a ranking boost. We publish evidence that search engines, AI systems, platforms, and people can evaluate for themselves.

A complete, identity-verified profile gives StreetProof better anchors for entity resolution: canonical names, official domains, operating locations, and business-controlled links. Those details help us attach business-independent observations to the right entity. They cannot create citations, change PPS, or affect PBI rank.

A citation layer businesses cannot directly buy

StreetProof does not replace your website, reviews, PR, local listings, or backlinks. It adds their physical-world counterpart: independent citations showing where your brand appeared offline. StreetProof does not sell these citations. They enter the record only after the evidence and identity gates pass.

A harder-to-manipulate authority signal

A virtual office and a purchased review profile can be assembled in a week. Repeated business-independent observations of a real fleet or storefront build a ledger-backed history that is materially harder to fabricate.

A record that compounds

The first observation starts a clock. Every later sighting adds recency, consistency and longevity. The value is in the history, not a one-time badge.

Passive street measurement, not a popularity contest

Drive Mode records brands that naturally cross independent Scouts' routes or safe parked views. It measures observed exposure without asking people to vote, review, or deliberately hunt for a company.

A source AI agents can query

StreetProof publishes records through structured data, REST and MCP. When software checks whether a business has an observed local footprint, your evidence is available in the format it expects.

Better entity recognition

A verified profile connects official names, domains, locations, and links to one Presence Record. These anchors help match evidence to the correct entity while remaining visibly separate from the independent observations.

What a Presence Record contains

Your record is not a listing. It's a dossier built from physical citations — photographs of trucks, storefronts, billboards, venue signs, sponsorships, and other public mentions, captured manually, through Drive Mode, or derived from reviewed licensed sensors, each one written to an append-only ledger whose capture facts are not silently rewritten. Corrections and redactions create a visible audit event.

A Drive Mode observation counts only after the same privacy, device, identity, duplicate, and provenance checks as a manual capture. Repeated passes by one phone are capped. Owner, employee, sponsored, and StreetProof-operated sources cannot satisfy the independent-observer threshold. A reviewed licensed-sensor recognition can carry the same base visibility weight as a Scout recognition once independent evidence opens the ranking gate, but the whole sensor network is capped as one source. That is how coverage can grow without turning raw camera volume into manufactured independence.

Citation type matters. A storefront can support an operating-location claim. A billboard or concession sign proves brand visibility at that place, but never creates a false office or storefront address. See how physical citations work.

Observation history

Every accepted sighting of your brand: when, where (to the neighborhood), and from what source. Signed ledger checkpoints and their external timestamp status are published for independent verification.

Asset manifest

Each wrapped vehicle, sign, and storefront tracked as its own asset, with its own sighting count and a legibility score — whether the design actually reads at driving speed.

Presence Score

A 0–100 score computed from fleet size, geographic spread, recency, and longevity — relative to your city and industry, so a two-truck plumber isn't graded against a courier fleet.

The whole record is machine-readable: structured data on the page and a public API underneath it. When a machine needs evidence from business-independent observations, evidence about your physical presence, this is the record built to answer that narrower question.

A fictional wrapped service vehicle and storefront connected to a machine-readable observation record

Complete the identity machines need

If we've already observed your business, claiming connects that record to its official owner. Complete the profile with legitimate operating names, locations, domains, links, and other business-provided facts. StreetProof labels those details clearly and uses verified identity roots as stronger resolution anchors. A claimant cannot rewrite observations; corrections and removals go through the documented review and audit process.

A fictional small-business owner reviewing a physical-citation record in a working shop

Why starting early matters

Digital profiles can be created after the fact. Observation history cannot. The first accepted citation from a business-independent observation starts the clock, then later sightings establish recency, consistency, and longevity. A verified profile makes that growing history easier to attribute to the correct business.

The part that gets harder to copy every day

The software can be copied. The history cannot. Every accepted sighting adds time, place, source, asset, and verification context to a record whose earlier entries are already hash-chained. As more independent Scouts run manual capture and Drive Mode, StreetProof builds a physical brand graph that a new competitor cannot recreate by launching a nicer website next year.

The badge

Identity-verified Company Club members can place a live proof surface on their own website. The full version shows privacy-safe map pins, the brand's observation heartbeat, accepted-observation count, first-observed year, and a current ledger-hash proof. A compact SVG works in footers and trust bars without JavaScript. The widget only renders on authorized company domains, and every version opens a one-click verification page. The business can choose the layout and theme; it cannot edit the map, count, dates, score, or evidence chain.

Wrap visibility, measured carefully

When accepted StreetProof citations match a wrapped vehicle, the authenticated owner dashboard can organize them into a Wrap Visibility Report. It summarizes observation dates, accepted sighting counts, unique observed days, privacy-safe geographic spread, repeat sightings, and published legibility signals. It does not estimate audience size or attribute calls, leads, sales, revenue, or return on investment.

An agent-ready companion to your official website

AI Gateway gives a verified business a distinct StreetProof-hosted companion presence. It publishes owner-approved, source-backed facts as fast HTML, schema, JSON, API, and MCP responses. The official website stays identified and linked as the primary company source.

This is not a website mirror, doorway page, or rented authority. It is a smaller fact layer built for software that needs to resolve the right company, retrieve current details, and cite a stable source. Freshness checks and machine-activity reporting show what needs attention and how the record is being used. See AI Gateway.

Pricing, honestly

Claiming your record is free and stays free. StreetProof Live Profile is CA$29 per month for official identity details, the live badge, widget, alerts, evidence summaries, and profile tools. AI Gateway is CA$299 per month during the controlled pilot. The Founding 100 is a separate, unpaid recognition list chosen by StreetProof for organizations and programs that help us grow.

Public citation lookup stays free for AI, search, research, and people. Paid plans add business-controlled publishing, monitoring, analytics, service levels, and higher-volume delivery. They do not buy placement, evidence, score, rank, or independent-observer credit.

What we will never sell you

No pay-for-placement

Ranking position is not for sale. Scores are cohort-relative and mechanical; there are no featured listings and no ads on records. That policy is what makes the badge worth displaying.

Open methodology

Every score traces to observations you can audit. Read exactly how the Presence Score is computed.

Questions we actually get

Is this a review site?

No. No reviews, no star ratings, ever. Reviews are opinions and opinions get gamed — that's the problem we're fixing, not the product. StreetProof publishes physical citations: the brand was observed here, on this date, in this context, by this kind of source.

Can a competitor pay to outrank me?

No, and not because we promise to behave. Scores are computed from the observation ledger, which is append-only and hash-chained. To outrank you, a competitor would need more real trucks on real streets over more real time. Money can buy a wrap. It cannot buy or backdate a StreetProof history.

What if I get photographed doing nothing wrong?

We index businesses, not people. Faces and plates are automatically blurred before any image is stored, and there's a formal dispute and removal process on every record.

My city isn't covered yet

Request indexing anyway. Business requests feed the same demand queue that decides which city launches next — coverage follows demand, and asking costs nothing.

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