StreetProof is built by a small, operator-led team spanning product, software, data, mathematics, and finance. The company began with a practical problem: businesses invest heavily in real operations, but search engines and AI systems mostly evaluate what exists online. StreetProof turns observable commercial activity into evidence those systems can retrieve and cite.
Stan Klugman
Co-founder & CEOProject ManagerDeveloper
Stan leads company strategy, product direction, project delivery, and hands-on development. StreetProof grew from a problem he experienced while building Calgary Garage Door Fix: expensive, sustained physical presence remained largely invisible to the systems deciding which businesses get found.Dmitry Stukalo
CTOLead Developer
Dmitry leads technical architecture and software development across the product, data, and machine-access layers. His work turns StreetProof's evidence rules into dependable systems that can collect, process, govern, and publish physical citations at growing scale.Marta Brodsky Klugman
Co-founder & CFOData AnalystMathematicianFinancial Advisor
Marta leads financial planning and applies mathematical and data analysis to company decisions. She helps StreetProof measure growth, assess risk, and build a durable business around evidence products whose integrity cannot be purchased.Why this team
Built from operating experience
StreetProof came from running a real trades business with vehicles, signage, customers, and a physical operating footprint—not from a hypothetical data problem.
Engineering tied to evidence
Product and development decisions begin with privacy, provenance, claim boundaries, and auditability. Model output alone cannot publish evidence.
Economics without pay-to-rank
StreetProof is designed so subscriptions and commercial data delivery can fund the platform without allowing payment to create citations, change PPS, or buy PBI position.
Company
StreetProof is operated by Street Proof Labs Inc., an Alberta corporation based in Calgary, Canada. The company publishes the StreetProof Physical Brand Index™ in public beta and builds the collection, evidence-governance, public-ledger, and machine-access systems behind it.
See how the system works on the technology page, inspect the methodology, or contact the team at [email protected].
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