™Public evidence packet
WEST DIRECT
ent_1822a7ea2e2e51b0 · Calgary
Physical citations
3
corroborated or strictly verified
Observed assets
1
2 coverage cells
Score status
Evidence building
3 accepted citations · stable score pending
Last observed
2026-10-29
first 2026-09-09
Experimental score details
Provisional PPS: 37. This early estimate is not a stable Presence Score or a public cohort rank. It can change sharply as independent evidence grows.
What this proves
- An accepted physical citation records that a brand or asset was observed at a documented time and privacy-safe place.
- The citation's presence_kind states whether it supports location_presence, mobile_presence, or brand_mention.
What this does not prove
- Ownership or control of an observed location or asset.
- Licensing, legal status, legitimacy, quality, reputation, or continued operation.
- Endorsement, affiliation, or customer sentiment.
- Audience size, impressions, reach, conversions, sales, revenue, or return on investment.
- A complete asset inventory, exhaustive city coverage, or absence when no matching citation exists.
Citation formats
Use this packet in reports
Plain English
WEST DIRECT has a StreetProof Presence Record for Calgary with 3 public corroborated or strictly verified observations across 1 observed asset.
Newsroom
WEST DIRECT has a StreetProof Presence Record for Calgary with 3 public corroborated or strictly verified observations across 1 observed asset. Source: StreetProof, https://streetproof.com/entity/calgary/west-direct/evidence
JSON citation
{
"source": "StreetProof",
"record": "ent_1822a7ea2e2e51b0",
"name": "WEST DIRECT",
"public_observations": 3,
"physical_citations": 3,
"brand_mentions": 0,
"local_operation_observed": false,
"unique_assets": 1,
"pps_current": null,
"provisional_pps": 37.31,
"score_state": "provisional",
"evidence_url": "https://streetproof.com/entity/calgary/west-direct/evidence",
"methodology_url": "https://streetproof.com/methodology"
}Observation sample
Recent public ledger rows
| Observed | Source | Asset | Citation type | Cell | State | Ledger hash |
|---|---|---|---|---|---|---|
| 2026-10-29 | reviewed_sensor_source | ast_ps_5d1455f9eb29412e · vehicle_wrap | mobile_presence | 8912ccd5dabffff | corroborated | 3b0ec32b55b38bce51d1462d3ea125e859315062936088b725d58463e810b187 |
| 2026-10-16 | reviewed_sensor_source | ast_ps_5d1455f9eb29412e · vehicle_wrap | mobile_presence | 8912ccd5dabffff | corroborated | 97a944de6eb525cd5d0486604be9c56f18e5ed0f1f529ce5ee662b8dfb94608b |
| 2026-09-09 | reviewed_sensor_source | ast_ps_5d1455f9eb29412e · vehicle_wrap | mobile_presence | 8912ccd4cd7ffff | corroborated | a21f5ced6f21495d929599452b69d0d7fb09e86275948598bb9af61d1273be6a |
Source mix
reviewed_sensor_source
3
Verification mix
corroborated
3
Physical citation mix
mobile_presence
3