Public evidence packet

Lay's

Name: StreetProof public evidence packet for Lay's
Creator: StreetProof

ent_ba84e099fcc7dcd0 · Calgary · food-manufacturing

Open JSON Presence Record

Physical citations

corroborated or strictly verified

Observed assets

5 coverage cells

Score status

Evidence building

5 accepted citations · stable score pending

Last observed

2026-10-20

first 2026-07-15

Experimental score details

Provisional PPS: 36. This early estimate is not a stable Presence Score or a public cohort rank. It can change sharply as independent evidence grows.

What this proves

An accepted physical citation records that a brand or asset was observed at a documented time and privacy-safe place.
The citation's presence_kind states whether it supports location_presence, mobile_presence, or brand_mention.

What this does not prove

Ownership or control of an observed location or asset.
Licensing, legal status, legitimacy, quality, reputation, or continued operation.
Endorsement, affiliation, or customer sentiment.
Audience size, impressions, reach, conversions, sales, revenue, or return on investment.
A complete asset inventory, exhaustive city coverage, or absence when no matching citation exists.

Citation formats

Use this packet in reports

Plain English

Lay's has a StreetProof Presence Record for Calgary with 5 public corroborated or strictly verified observations across 1 observed asset.

Newsroom

Lay's has a StreetProof Presence Record for Calgary with 5 public corroborated or strictly verified observations across 1 observed asset. Source: StreetProof, https://streetproof.com/entity/calgary/lay-s/evidence

JSON citation

{
  "source": "StreetProof",
  "record": "ent_ba84e099fcc7dcd0",
  "name": "Lay's",
  "public_observations": 5,
  "physical_citations": 5,
  "brand_mentions": 0,
  "local_operation_observed": false,
  "unique_assets": 1,
  "pps_current": null,
  "provisional_pps": 36.28,
  "score_state": "provisional",
  "evidence_url": "https://streetproof.com/entity/calgary/lay-s/evidence",
  "methodology_url": "https://streetproof.com/methodology"
}

Observation sample

Recent public ledger rows

Methodology

Observed	Source	Asset	Citation type	Cell	State	Ledger hash
2026-10-20	reviewed_sensor_source	ast_ps_6fb90922fbad2d0b · vehicle_wrap	mobile_presence	8912ccd632fffff	corroborated	d28b005f462be56f91eb6e6b036e3d72115456e300da1a662edcca2cc99f5f0a
2026-09-19	reviewed_sensor_source	ast_ps_6fb90922fbad2d0b · vehicle_wrap	mobile_presence	8912ccd743bffff	corroborated	bb6ef42cfdd7d6c8792d5e13e4bd32116fdbc059ee5e729bebbce9e3e1058a7e
2026-08-03	reviewed_sensor_source	ast_ps_6fb90922fbad2d0b · vehicle_wrap	mobile_presence	8912ccd44cfffff	corroborated	007869ea4f4a18f9b07d5682718d541a2cc61c1c411b9b0cbee43b16403e5f77
2026-07-31	reviewed_sensor_source	ast_ps_6fb90922fbad2d0b · vehicle_wrap	mobile_presence	8912ccd5dabffff	corroborated	a7cc0540fdda5a450e087413835318367c8a9dad7ebb4735b12d1f86e159470d
2026-07-15	reviewed_sensor_source	ast_ps_6fb90922fbad2d0b · vehicle_wrap	mobile_presence	8912ccd590fffff	corroborated	2df09f01e3998461aca64f1372762276422696e5b0c0fb055ba9f693edf3292c

Source mix

reviewed_sensor_source

Verification mix

corroborated

Physical citation mix

mobile_presence