{"schema":"com.streetproof.wrap_roi_report.v1","generated_at":"2026-07-09T07:50:47.774Z","license":"Business-facing wrap report. Aggregate sighting and legibility facts may be cited with attribution; raw evidence and photo storage keys remain StreetProof proprietary.","record":{"public_id":"ent_8ae4abb0a2ab","name":"Foothills Roofing Co","city":"calgary","city_name":"Calgary","industry":"roofing","first_observed":"2026-04-06 05:35:27.182924+00","last_observed":"2026-06-06 08:03:00.299098+00","urls":{"presence_record":"https://streetproof.com/entity/calgary/foothills-roofing","owner_dashboard":"https://streetproof.com/owner/ent_8ae4abb0a2ab","proof_pack":"https://streetproof.com/owner/ent_8ae4abb0a2ab/proof-pack","wrap_report":"https://streetproof.com/owner/ent_8ae4abb0a2ab/wrap-report","methodology":"https://streetproof.com/methodology"}},"summary":{"wrapped_assets":1,"total_wrap_sightings":2,"unique_cells":2,"observed_days":2,"first_seen":"2026-04-23T21:48:04.413Z","last_seen":"2026-06-06T08:03:00.299Z","average_legibility_score":null,"low_legibility_assets":0,"photo_examples_available":2},"interpretation":{"roi_signal":"Early field signal: StreetProof has started observing the wrap, but the report should be treated as baseline tracking.","legibility_signal":"Legibility scoring is pending for the observed wrap assets.","what_this_report_can_say":["This business has wrapped vehicle assets observed in public by StreetProof.","The report shows first/last seen dates, accepted sighting volume, coverage spread, and legibility scoring when available.","Wrap shops can use this as a customer-facing proof artifact after privacy scrub and attribution rules are met."],"what_this_report_cannot_say":["It does not calculate sales, calls, revenue, or exact ad impressions.","It does not publish routes, raw photos, private evidence keys, or driver identities.","It does not prove every wrapped vehicle owned by the business has been observed."]},"assets":[{"public_id":"fp_f8c9f0210567e73f","status":"active","is_mobile":true,"legibility_score":null,"first_observed":"2026-04-23 21:48:04.413302+00","last_observed":"2026-06-06 08:03:00.299098+00","observation_count":2,"unique_cells":2,"observed_days":2,"photo_examples_available":2,"legibility_score_number":null,"legibility_band":"unscored","readability_guidance":["No legibility score has been published for this asset yet.","Use sighting frequency and coverage spread only until OCR scoring is available."],"recent_observations":[{"asset_public_id":"fp_f8c9f0210567e73f","observed_at":"2026-06-06 08:03:00.299098+00","source_type":"fleet_cam","h3_cell":"8912ccd726bffff","verif_state":"corroborated","ledger_hash_prefix":"1b19756ab8818149"},{"asset_public_id":"fp_f8c9f0210567e73f","observed_at":"2026-04-23 21:48:04.413302+00","source_type":"fleet_cam","h3_cell":"8912ea6d857ffff","verif_state":"corroborated","ledger_hash_prefix":"7bbb53c1940ac685"}]}]}