{"schema":"com.streetproof.competitive_presence_benchmark.v1","generated_at":"2026-07-09T09:12:31.729Z","license":"Business-facing competitive benchmark. Public aggregate and public-record facts may be cited with attribution; raw ledger data remains StreetProof proprietary.","record":{"public_id":"ent_8ae4abb0a2ab","name":"Foothills Roofing Co","city":"calgary","city_name":"Calgary","industry":"roofing","urls":{"owner_dashboard":"https://streetproof.com/owner/ent_8ae4abb0a2ab","benchmark_page":"https://streetproof.com/owner/ent_8ae4abb0a2ab/benchmarks","benchmark_report":"https://streetproof.com/owner/ent_8ae4abb0a2ab/benchmark-report","presence_record":"https://streetproof.com/entity/calgary/foothills-roofing","methodology":"https://streetproof.com/methodology"}},"cohort":{"city":"calgary","city_name":"Calgary","industry":"roofing","public_entities":2,"average_pps":39.5,"median_pps":39.5,"sample_warning":"This cohort is small. Treat the benchmark as directional until more public records are observed."},"score":{"pps":45.25,"cohort_percentile":100,"summary":"This record is above most observed peers in its city/industry cohort."},"components":[{"key":"fleet_asset_count","label":"Asset count","description":"Observed physical assets in this cohort","value":0.4,"percentile":100,"cohort_median":0.3},{"key":"geographic_spread","label":"Geographic spread","description":"Privacy-safe coverage-cell spread","value":0.2667,"percentile":100,"cohort_median":0.2},{"key":"observation_recency","label":"Recency","description":"How recently accepted observations were seen","value":0.5299,"percentile":50,"cohort_median":0.6},{"key":"consistency","label":"Consistency","description":"Observation rhythm across the scoring window","value":0.5556,"percentile":100,"cohort_median":0.5}],"stronger_observed_presence":[],"digital_gap_warning":{"active":false,"label":"Physical and online signals present","summary":"StreetProof has physical observations and a detected online-presence signal for this record.","action":"Use the benchmark to decide where physical visibility can improve next."},"guardrails":["This is an observed physical-presence benchmark, not a claim about customer quality, reviews, or service performance.","Competitor lists include only public StreetProof records in the same city/industry cohort.","Small cohorts are directional and must not be presented as definitive market rankings.","Digital Gap is a point-in-time derived signal, not ledger evidence."]}