{"schema":"com.streetproof.competitive_presence_benchmark.v1","generated_at":"2026-07-09T09:18:53.841Z","license":"Business-facing competitive benchmark. Public aggregate and public-record facts may be cited with attribution; raw ledger data remains StreetProof proprietary.","record":{"public_id":"ent_805716ec7762","name":"Elbow Electric Ltd","city":"calgary","city_name":"Calgary","industry":"electrician","urls":{"owner_dashboard":"https://streetproof.com/owner/ent_805716ec7762","benchmark_page":"https://streetproof.com/owner/ent_805716ec7762/benchmarks","benchmark_report":"https://streetproof.com/owner/ent_805716ec7762/benchmark-report","presence_record":"https://streetproof.com/entity/calgary/elbow-electric","methodology":"https://streetproof.com/methodology"}},"cohort":{"city":"calgary","city_name":"Calgary","industry":"electrician","public_entities":3,"average_pps":37.2,"median_pps":34.2,"sample_warning":null},"score":{"pps":34.21,"cohort_percentile":66.7,"summary":"This record is within the active middle of its observed city/industry cohort."},"components":[{"key":"fleet_asset_count","label":"Asset count","description":"Observed physical assets in this cohort","value":0.2,"percentile":66.7,"cohort_median":0.2},{"key":"geographic_spread","label":"Geographic spread","description":"Privacy-safe coverage-cell spread","value":0.1333,"percentile":66.7,"cohort_median":0.1},{"key":"observation_recency","label":"Recency","description":"How recently accepted observations were seen","value":0.5795,"percentile":66.7,"cohort_median":0.6},{"key":"consistency","label":"Consistency","description":"Observation rhythm across the scoring window","value":0.4,"percentile":66.7,"cohort_median":0.4}],"stronger_observed_presence":[{"public_id":"ent_393595891f56","name":"Skyline Electric YYC","record_url":"https://streetproof.com/entity/calgary/skyline-electric-yyc","pps":43.72,"cohort_percentile":100,"observation_count":4,"unique_assets":2,"unique_cells":4,"online_presence":"none"}],"digital_gap_warning":{"active":true,"label":"Physically observed, digitally invisible","summary":"StreetProof has accepted physical observations for this business, but the latest online-presence check did not detect a matching web presence.","action":"Fix the canonical website, Google Business Profile, phone/domain consistency, and citations before spending more on physical exposure."},"guardrails":["This is an observed physical-presence benchmark, not a claim about customer quality, reviews, or service performance.","Competitor lists include only public StreetProof records in the same city/industry cohort.","Small cohorts are directional and must not be presented as definitive market rankings.","Digital Gap is a point-in-time derived signal, not ledger evidence."]}