{"schema":"com.streetproof.competitive_presence_benchmark.v1","generated_at":"2026-07-09T09:13:59.073Z","license":"Business-facing competitive benchmark. Public aggregate and public-record facts may be cited with attribution; raw ledger data remains StreetProof proprietary.","record":{"public_id":"ent_5f396db76014","name":"Nose Hill Roofing","city":"calgary","city_name":"Calgary","industry":"roofing","urls":{"owner_dashboard":"https://streetproof.com/owner/ent_5f396db76014","benchmark_page":"https://streetproof.com/owner/ent_5f396db76014/benchmarks","benchmark_report":"https://streetproof.com/owner/ent_5f396db76014/benchmark-report","presence_record":"https://streetproof.com/entity/calgary/nose-hill-roofing","methodology":"https://streetproof.com/methodology"}},"cohort":{"city":"calgary","city_name":"Calgary","industry":"roofing","public_entities":2,"average_pps":39.5,"median_pps":39.5,"sample_warning":"This cohort is small. Treat the benchmark as directional until more public records are observed."},"score":{"pps":33.7,"cohort_percentile":50,"summary":"This record is within the active middle of its observed city/industry cohort."},"components":[{"key":"fleet_asset_count","label":"Asset count","description":"Observed physical assets in this cohort","value":0.2,"percentile":50,"cohort_median":0.3},{"key":"geographic_spread","label":"Geographic spread","description":"Privacy-safe coverage-cell spread","value":0.0667,"percentile":50,"cohort_median":0.2},{"key":"observation_recency","label":"Recency","description":"How recently accepted observations were seen","value":0.5767,"percentile":100,"cohort_median":0.6},{"key":"consistency","label":"Consistency","description":"Observation rhythm across the scoring window","value":0.5,"percentile":50,"cohort_median":0.5}],"stronger_observed_presence":[{"public_id":"ent_8ae4abb0a2ab","name":"Foothills Roofing Co","record_url":"https://streetproof.com/entity/calgary/foothills-roofing","pps":45.25,"cohort_percentile":100,"observation_count":6,"unique_assets":2,"unique_cells":5,"online_presence":"detected"}],"digital_gap_warning":{"active":true,"label":"Physically observed, digitally invisible","summary":"StreetProof has accepted physical observations for this business, but the latest online-presence check did not detect a matching web presence.","action":"Fix the canonical website, Google Business Profile, phone/domain consistency, and citations before spending more on physical exposure."},"guardrails":["This is an observed physical-presence benchmark, not a claim about customer quality, reviews, or service performance.","Competitor lists include only public StreetProof records in the same city/industry cohort.","Small cohorts are directional and must not be presented as definitive market rankings.","Digital Gap is a point-in-time derived signal, not ledger evidence."]}